TV Personality Cashes in on Brand Endorsement Opportunity
Facts: One of our clients is a well-known TV chef. We advised him to protect not only the name of his famous restaurant by trademark registration, but also his name. We filed applications that protected his personal name as a registered trade mark, not only for restaurants but for an extensive range of goods and services including kitchen utensils, books, videos, entertainment, education and training, hotel services, and food and drink products. This enabled him to appoint consultants to licence.....
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